GRACIE BROOM
Studying marketing and design at Lancaster has helped me develop a strong cognitive association between the creative and practical skillsets.
My work at Lancaster has covered the areas of both social and environmental sustainability. A reoccurring theme within my design has been the crossover between physical spaces and digital spheres and the implications these have on mental health, social interactions, and the environment.
Going on to study Global Innovation and Design for my masters, at RCA and Imperial, I’d like to develop these areas further through research into communications and design strategy in the digital sphere with reference to social media and its relationship with mental health, as well as the psychological design implications of digital platforms.
Please see my full professional portfolio here, and my LinkedIn here.
EXAMPLES OF MY WORK
A speculative design project in which I tackled how the polluting industries of textiles and food waste could complement each other through a radically innovative closed loop system. Artefacts included an educational leaflet describing how to use a speculative food waste hub, involving filling pods with natural food waste, and emptying them into a hub for cleaning and subsequent transformation into textiles. As well as ‘Fashion from food’, a conceptual exhibition of clothes manufactured and disposed of within the closed system. The artefact shows a participatory invite to a future fashion event.
ARt.’ is a concept based around exploring street art in times of COVID. I developed an app interface that relied on AR to guide users around different cities. Alongside this I developed advertising posters to demonstrate how the app could bridge a gap between lock down and galleries and exhibitions being shut.
Click here to test the app. This was the resulting working prototype for Lancaster Eats, a food delivery app. The task surrounded adding an interactive feature which communicated the carbon impact of ordering on the app to users. Through in depth research into visual stimuli, affordances and user testing I was able to modernise and prototype the new interface which I then reflected on critically with a multitude of users.
The concept behind these visualisations stemmed from a need to increase socialisation after lock down ended. Demonstrated here is a concept for a parcel locker combined with social space acting as a small social hub. Alongside this I designed an advertising identity for posters and parcel packaging to raise awareness of the locker.
This was a redesign of a coffee shop interior and exterior, in Lancaster, UK, aligned with a vision to create a more experiential retail space. Downstairs featured a tea-pipe installation to encourage taste testing, whilst upstairs incorporated a pop-up exhibition space alongside a VR pod. Outside aimed to make the most of an empty courtyard bringing a completely new vision to an area of Lancaster.
These concepts related to the use of drone distribution. Creating, rendering and compositing the drone model, I visualised a moment in time whereby the drone was mid delivery, as well as creating a map to demonstrate distribution reach.
An automaton project in which I designed a working carousel that houses a straight bevel gear system which is turned using the handle. The project used only waste material, including 3mm plywood and transparent Perspex. I created flexible edges using a kerf cutting technique and laser cut the individual components. The gears and run for the horses were 3D modelled then printed.
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