ISABELLA ASHDOWN
Our focus needs to be using proactive design to solve current and future challenges. And yes Comic Sans, I'm looking at you. 
Alongside finishing my final year studying Marketing and Design at Lancaster University and completing the occasional @oneminutebriefs (x3 wins), I currently find myself enjoying my spare time at the bouldering wall. My design work so far has ranged from exciting briefs at university to applying my knowledge and expertise to help grow a start-up @TheNakedVase. Whilst completing my third year at university I decided that I want to pursue my passion for design by finding a graduate job that will allow me to push myself further as a creative.
SPECULATIVE DESIGN
Speculative design formed the foundation for this piece of work, where I provided an emerging innovation to tackle the future food packaging challenges through a circular design system which transforms food waste from Mcdonald’s most popular consumed food into sustainable packaging.
UX DESIGN
The brief "To come up with one additional function and design/re-design of that interaction for an efood app. The additional function should make the carbon footprint of different food orders/food vendors visible and easily understandable to users. The feature should also allow users to measure and potentially improve (decrease) the footprint of their orders".
URBAN ACUPUNCTURE
After the COVID-19 pandemic, we will share an opportunity to transform how we use public space at the centre of our towns and cities, drawing on the lessons the pandemic has taught us about what we need from physical retail and shared public space in urban centres. This project focuses on visualising specific and targeted design interventions within existing space and environments that could be part of a post-COVID high street.
RECIPE FINDER
Brief: "To create an app which can be used on the go".
ZOETROPE AUTOMATON
Brief "To create an automaton, a 3D artefact with moving parts which is powered by a motor or hand, using dowel and plywood". I worked with Olivia Urbanowicz to create a zoetrope of a jumping frog (as seen in the video below).
If you appreciated the ironic use of comic sans, consider it my version of Andrew Stafford's plastic 'Swiss' doorstop.
If this has intrigued you, check it out more of my work here: https://iashdown.myportfolio.com